Risky driving is a key cause of crashes, making driver safety a top priority for fleet managers. Organizations that engage drivers hands-on can build a culture of safety, shaping habits and leveraging technology while offering awards and incentives for participation.
FleetOwner’s Mindy Long recently led a discussion with James Rose of UScellular™ and Virginia Tech’s Matthew Camden about deploying technology and overcoming challenges to fleet tracking and risky driver behavior.
Risky driving is the No. 1 cause of crashes. To manage risk in a fleet, organizations must embrace a hands-on approach that uses technology and data to determine current safety challenges and the most appropriate solutions.
Understand the organization’s trends and adopt readily available technology. Sensors are an example. Dots on a map give visibility to driver behaviors, such as acceleration from a stop or idling too long. Changing culture can be daunting. Don’t expect a quick fix. Take time to plan and implement.
Creating a rewards program on these [technologies] making it a positive experience, getting drivers engaged and excited about these things . . . really helps change culture.
Driver retention is a critical issue to fleet operators. Drivers frequently resist change and reject perceived “big brother” scrutiny regarding vehicle tracking, requiring careful positive framing of technology.
Risky driving behavior is the largest cause of crashes. Phones and distracted driving are the most significant safety problem.
Existing technology can reveal when a driver is pulling up an application or looking at a website. Preventing handheld cell phone use and using simple cell blocking technologies can go a long way toward reducing risk, keeping the driver’s safety top of mind and protecting the brand.
Breakthrough technology that uses AI and machine learning to alert drivers when they are tired or distracted holds promise for reducing crashes. The drastically reduced latency of new 5G wireless technology promises faster alerts to prevent distracted behaviors.
Driver safety is a top priority for fleet managers. Watch this free on demand webinar to learn how fleets are using telematics technology to improve safety and shape driver habits.
Fleet management from UScellular is an easy-to-use Internet of Things (IoT) solution that connects vehicles, routes, assets and drivers so you can see the big picture. Actionable insights delivered directly to your laptop, tablet or smartphone reveal how to save time, money and resources, while GPS-enabled features help you deliver the outstanding service your customers expect. Fleet management is one of a full suite of solutions offered by UScellular. Each is backed by the support of local Business Solutions Experts who provide guidance every step of the way, and by a network that can keep you connected where you do business — in urban and rural areas. UScellular is also building your next-generation 5G network to provide higher speeds, broader coverage and customized network options.
For more information on fleet management, call 866-616-5587 or visit www.uscellular.com/business/fleetmanagement.